A response to an industry-wide focus on counterfeit parts – this campaign sought to highlight the importance of fitting Nissan Genuine Parts in Nissan vehicles. With a play on the notion of “stranger danger”, the campaign poses the question; “would you trust a stranger with what you love?” This fully integrated campaign had an audience of over 11 million. As lead copywriter on the creative team I developed the strategy and scripts for the series. I also presented the work and assisted in production. If you need effective and interesting brand strategy for your business or products, reach out.