Gateway farm/grocer/café brand strategy and marketing.
A concept farm to basket/plate grocer with a goal of providing sustainable and fresh food supply for the local community in the Yarra Valley. I directed the marketing/design team and external agencies in creating the brand, launching the facility and providing ongoing creative marketing and brand activations.
The brand design highlights the application of new tech to traditional food supply.
Social media strategy and management
Social media strategy and management
By leveraging brand guidelines and launch campaign collateral my team and I created a strategic, cross-platform social media communication strategy. Through an active, influencer-lead campaign and launch promotions we reached a following of over 3,5k on Instagram in under 3 months. Click below if you need help with social media strategy, creative or management.
