Selling old-fashioned values over the internet.
Tic:Toc, a pioneering Australian online home loan company, needed a brand refresh. The brief requested new positioning to differentiate them from multiple competitors in an increasingly crowded space. To solve the problem I leaned into the brand heritage – creating a future/retro look with nostalgic overtones. The visual approach complements the campaign line of “Good old online home loans” while highlighting Tic:Toc’s old-school values.
Collateral
The future/retro tone was applied throughout the campaign, creating cohesion and driving the message that Tic:Toc believed in old-school values, only with all the mod-cons of current life.
