Cars24 social and PR launch campaign.
I directed a creative and production team, developing an activation to showcase the unique CARS24 business model; online shopping for factory refurbished used cars – delivered direct to your door in under 7 days. We seeded PR channels and worked with social media icons “The Inspired Unemployed” to generate original content, adding value by creating a set of low-cost TVCs using footage from the activation. The campaign increased brand awareness by over 1000% and won gold for PR at the Campaign Asia-Pacific Event Marketing Awards and a bronze in the experiential marketing category. It was also shortlisted for a Mumbrella award for activations.
Activation to campaign.
By leveraging the high production value of the stunt, we captured additional footage to use for a series of social sponsored videos. As part of the PR drive we placed cars with parachutes around key landmarks, bringing the campaign messaging to life. The campaign was picked up by news media across the Asia Pacific region, reaching an estimated audience of over 160 million. If your business could do with content creation, video production or creative campaign development reach out below.
Concept storyboards to animations and edits.
The campaign featured a series of animated stills for a display campaign and sponsored social content. From script writing to edits and animations for social, display or video campaigns, if you need someone with expertise to lead a project or get on the tools, get in touch.